Prospective business school students are increasingly shunning MBAs in favour of specialist masters degrees that they see as offering a faster and cheaper route to well-paid jobs, according to research.
Two-thirds of those considering a business school place said they would choose a specialist masters degree over an MBA course, the survey by Carrington Crisp, a London-based education marketing group, found.
This was up from 48 per cent in an identical survey conducted by Carrington Crisp last year.
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