When Victoria Westerhoff decided to study for an MBA at University of Pennsylvania’s Wharton business school in 2016, an unusual elective caught her eye: consumer neuroscience. The field was important to her — she trained as a cognitive scientist at Yale.
当维多利亚•韦斯特霍夫(Victoria Westerhoff)2016年决定在宾夕法尼亚大学(University of Pennsylvania)沃顿商学院(Wharton Business School)攻读MBA学位时，一门不寻常的选修课引起了她的注意：消费者神经学(consumer neuroscience)。这个领域对她很重要——她在耶鲁大学(Yale)学的就是认知科学。
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