Beyond the pure grubbiness, there is a strategic conclusion to be drawn from the allegations that Cambridge Analytica misused data from 50m Facebook users. The economic and social benefits promised by the age of data, which are only just beginning to be realised, are far too important to be left to technology companies.
Governments must intervene to build trust in the use of data, but in ways that promote rather than stifle private sector and academic innovation.
Many of us hoped that the big US technology platforms could change themselves, but their leaderships seem paralysed.
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