In 2000, Karl Lagerfeld, Chanel’s creative director, decided to lose weight. “I had no health problems,” he said, “but I suddenly wanted to wear clothes designed by Hedi Slimane.” Mr Lagerfeld lost 90lbs and embraced a uniform of ultra-lean suits and jeans designed by the new head of Dior Homme, owned by LVMH. It was a potent symbol of Mr Slimane’s ability to stir consumer desire.
2000年，香奈儿(Chanel)的创意总监卡尔•拉格斐(Karl Lagerfeld)决定减肥。“我的身体没毛病。”他说，“但我就是突然想穿一下艾迪•斯理曼(Hedi Slimane)设计的服装。”拉格斐减了90磅，穿上由迪奥男装(Dior Homme)当时的新掌门人设计的制服式超瘦西服和牛仔裤。迪奥男装是路威酩轩(LVMH)旗下品牌。斯理曼激发消费者欲望的能力可见一斑。
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