Today’s great electoral skill is the ability to harvest resentment. The psychology is simple. Identify with a large demographic that feels looked down on. Fuse your anxieties with theirs. Always be entertaining. Above all, treat voters as a delivery mechanism for your ends: power, status and more money. Policies are for wonks. Celebrity is for winners. Those who find a way to tap mass insecurity have struck political gold.
当今的伟大选举技巧是驾驭怨愤的能力。这其中的心理学很简单。找到一个感觉受到轻视的庞大人口群体。把你的焦虑与他们的焦虑融为一体。别忘了娱乐性。最重要的是把选民作为达到你的目的——权力、地位和更多财富——的递送工具。把政策留给书呆子。名望属于赢家。那些找到方式挖掘大众不安全感的人，无异于发现了政治金矿。
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