What’s the price of a pint of milk? Knowing the price of household staples has often stumped out-of-touch politicians — but if you asked one of your children, would they know any better?
The answer, according to the Halifax, is no. To promote its children’s savings account, the bank surveyed more than 1,700 young people aged 8-15 to gauge how financially savvy they were. Looking at the results, my first thought was that the children answering these questions must have been winding the Halifax up.
The respondents — broadly weighted across each age group — thought a pint of milk would cost a staggering £17. Their average estimate for the price of a loaf of bread came in at £15. Even if all the children lived in Borough Market (the Halifax assured me that they did not) and dined on artisan sourdough, this would be pushing it.