Worries over the health and safety of children online have triggered new regulations and legislative proposals on both sides of the Atlantic that aim to rein in the way platform technology firms interact with kids. In the UK, guidelines expected to come into force this year would prevent companies like Facebook from using features such as “likes” to nudge users into staying online longer, so that their data can be harvested and sold to advertisers. In the US, senators have put forward legislation to ban “dark patterns”, or digital interfaces designed to trick users into giving up data. There is also a lot of draft legislation that could set new limits on advertisements that platforms can target towards children, and what types of content they can view online.
出于对上网儿童健康和安全的担忧，大西洋两岸都出台了新的法规和立法提案，旨在管控平台科技公司与儿童互动的方式。在英国，预计将于今年生效的指引，将阻止Facebook之类的公司利用“点赞”等功能诱使用户在网上停留更长时间，以便采集他们的数据并出售给广告商。在美国，参议员们已提交禁止“黑暗模式”（dark patterns，旨在诱骗用户交出数据的数字界面）的法案。此外，还有很多立法草案可能针对平台面向儿童的广告，以及儿童可以在线观看的内容类型，设置新的限制。