Grab’s green and white logo is everywhere across Vietnam’s big cities, a market of 96m people in which the ride-hailing company was a pioneer and now dominates after buying control of Uber’s regional operations last year.
The Singapore-based company is the largest ride-hailing group in south-east Asia, operating in eight regional countries and 336 cities after chasing Uber out last year in a deal that replicated the US group’s withdrawal from China.
But Grab is facing a growing challenge to its supremacy in one of its fastest-growing markets in south-east Asia from local competitors — some of which also have regional ambitions.
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