Gucci is opening six customer service centres, including in Florence and Shanghai, staffed by 500 people, as the company tries to reinvent the traditional shop assistant for the smartphone age.
The call centres, which will resemble Gucci shops, are intended to cater for shoppers wanting to discuss a $2,200 GG handbag or a $1,590 pair of trainers by phone, email or live chat.
It is the latest move by the Italian fashion brand, which is part of the French group Kering, to keep up with rapidly changing consumer habits, which has helped the company deliver industry-leading sales growth in recent years.
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