German sportswear makers Adidas and Puma have warned that the coronavirus outbreak has severely disrupted their businesses in China, forcing store closures and a sharp drop in sales in one of their most important markets.
Adidas said on Wednesday that sales in the country had plummeted 85 per cent since January 25 compared with the same period a year ago. The world’s second-largest sportswear group added that it had closed a “significant number” of outlets and reported a “pronounced” reduction in customers at those that remained open.
“We have experienced a material negative impact from the coronavirus outbreak on our operations in China,” it said in a statement.
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