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Business schools scramble as demand grows for online MBAs

The future of the MBA is digital. While the number of applications for places on campus-based courses has declined globally for the past two years, demand is up for most online MBAs.

Online MBAs outgrew all other professional MBA programme types in the US in 2019, according to the applications data gathered each year by entrance test administrator the Graduate Management Admission Council (GMAC).

“The shift is from all forms of physical study to online,” Sangeet Chowfla, GMAC president, says. “Online gives new options for people who used to go for the part-time evening or weekend programmes as well as the new generation who have grown up digital.”

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