Huang Wei, better known by her stage name Viya, starts her regular live show on Alibaba’s Taobao marketplace with a lottery.
“No more talking, let’s first do some lucky draws,” Viya said last Wednesday, as small tappable icons showing the 26 products she was promoting that night — from Rmb59.9 pecans to Rmb188 Saville & Quinn face wash — appeared on the smartphone screens of an audience of millions.
Over the past four years, Viya’s streams have propelled her from obscurity to become a household name in China. The 34-year-old is among the best known of the thousands of influencers, shop clerks, farmers and factory reps who hawk products on Taobao Live each day.
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