At the end of 2017, Burberry’s new chief executive, Marco Gobbetti, outlined a far-reaching plan to ensconce the British trenchcoat purveyor “firmly in luxury” — a plan, developed with creative director Riccardo Tisci, in which it would overhaul its branding, up the volume and pace of its product drops and attempt to make it a serious contender in leather goods.
博柏利(Burberry)新任首席执行官马可•戈贝蒂(Marco Gobbetti)于2017年末时提出了一个影响深远的计划，以牢固确立这家英国风衣生产商的奢侈品定位——这项与品牌创意总监里卡多•提西 (Riccardo Tisci)共同制定的计划将全面重塑博柏利的品牌形象，提高产品推出的数量，并加快推新品的节奏，同时着力提升品牌在皮制品方面的市场竞争力。
您已阅读5%（544字），剩余95%（11414字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。