Sony’s head of games has admitted that the Japanese group’s new console may be its last, as it unveiled the pricing of its PlayStation 5 in anticipation of a fight with rival Microsoft over next generation technology.
Sony will sell the PS5 with the same $499 price tag as Microsoft’s upcoming Xbox Series X, intensifying focus on the rivals’ line-ups of exclusive games as they battle for dominance in an evolving entertainment industry where millions remain housebound due to Covid-19.
While the console makers have previously fought on comparisons of hardware, analysts said competition between Sony and Microsoft’s new machines will be defined by their investments in in-house games production.
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