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Why do some great ideas just fail to scale?
为何有些好点子无法推广?

Inside the fascinating phenomenon known as ‘voltage drop’
哈福德:为什么有些看上去不错的想法在推广后就失效了?任何产品或者服务都可以“规模化”吗?

Andy Warhol put it best. “You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too,” he declared in 1975. “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.”

安迪•沃霍尔(Andy Warhol)说得最在理。他在1975年宣称:“你在电视上看到可口可乐,你知道总统喝可乐,丽兹•泰勒(Liz Taylor)喝可乐,只要你想,你也能喝可乐。可乐就只是可乐,花再多的钱,你喝的可乐也不会比街角流浪汉喝的可乐更好喝。所有可乐都一样,所有可乐都好喝。”

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