BMW has been forced to apologise in China after being accused of discrimination at the Shanghai Auto show when giving out free ice creams.
A video on China’s YouTube-like platform Bilibili showed the German carmaker’s Mini booth at the consumer show offering free ice cream to foreign visitors, but turning away Chinese customers.
The ice cream campaign “was intended to offer a sweet dessert to adults and kids visiting the show,” the Mini China account said in a statement posted later on Chinese microblogging site Weibo. “But our sloppy internal management and our staff’s failure of duty have caused you unpleasantness. We offer our sincere apology for that.”
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