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Nintendo: Mario movie means Switch keeps on giving

The console is old but its enduring popularity means the group saves on development and marketing costs

In the world of gaming, new is good. New console releases mean more hardware and software sales. Nintendo has the oldest console of its class. The Japanese video game group therefore surprised investors on Thursday when earnings beat records as well as market expectations. 

Operating profits were the highest ever in the first quarter of the financial year at ¥185.4bn ($1.3bn). Sales rose 50 per cent to ¥461.3bn.

The earnings surge followed the massive success of The Super Mario Bros. Movie. This may have gone unnoticed to chin-stroking Oppenheimer audiences and pink-clad Barbie fans. But the film, featuring the evergreen Brooklyn plumber, broke this year’s global box office record. Licensing royalties nearly tripled thanks to the movie 

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