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Maliuji eyes Sichuan-spicy IPO in Hong Kong

The restaurant chain operator famous for its hot-and-sour noodles is reportedly talking with two investment banks to make a listing next year

This article only represents the author's own views.

From divey noodle joints in hidden corners to grand establishments on busy streets, China’s restaurant scene is huge and quite diverse. Its low barriers to entry attract nearly anyone who can cook, creating a bloody battleground where only a handful of outlets can withstand the test of time. In such an intense environment, today’s toast of the town can often become tomorrow’s leftovers.

South Beauty was one such former flavor of the day, briefly enjoying its moment in the sun. But the bloom quickly fell from its rose, as founder Zhang Lan faced fundraising difficulties and got into a big dispute with one of its private equity investors. The chain’s business suffered with all the turbulence, and the former “beauty” quickly lost her allure.

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