This article only represents the author's own views.
No sooner have they bounced back from the pandemic, then Hong Kong restaurants are having to contend with a new challenge from China’s slowing economy. In the face of such challenges, Hong Kong’s own Tamjai Mixian is looking for a better recipe for longer-term sustainability by expanding overseas, serving up its trademark rice noodles on foreign shores as far away as Australia.
Tam Jai is famous for its specialty spicy Yunnan rice noodles, which are widely recognized not only for their flavor but also their affordability and authenticity. A typical customized bowl costs just HK$30 ($3.85), making the chain a popular place for cheap eats since its inception in 1997.
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