Chinese social media sensation Xiaohongshu has seen its growing popularity lead to profits for the first time, as the Instagram-like platform brings in revenues from advertising and a nascent ecommerce business. The Shanghai-based video and photo-sharing app raked in $500mn in net profit last year on revenues of $3.7bn, according to four people briefed on the figures, which are not public. By contrast, it made a $200mn loss on revenues of about $2bn in 2022.
风头正盛的manbetx3.0 社交媒体平台“小红书”(Xiaohongshu)凭借其日益高涨的人气首次实现了盈利，这家与Instagram类似的平台从广告以及新推出不久的电商业务中获得收入。
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