Hiding under a parasol from the pouring rain, smoking a cheap cigarette outside the hair salon where he works in Guangzhou, Xu is a typical Chinese smoker: he is male, started young and does not think he can quit.
The 16-year-old began smoking in his first year of middle school and now gets through more than a pack a day. “At the time, I thought it was fun, really fun,” he said. “Now I’m addicted and there’s nothing to be done.”
Unlike in much of the world, where strict tobacco controls have led to a sharp decline in smoking, research suggests cigarette sales in China have risen in recent years, with analysts pointing to patchy, loosely enforced regulations and authorities’ reluctance to clamp down on a crucial source of central government revenue.