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Can Kanzhun keep up its game in critical year for employment in China?

The employment app faces big opportunities, but also challenges, as more people enter the workforce and signs emerge that companies may be ramping up recruitment

This article only represents the author's own views.

A line from a popular TV drama says that “The choppier the water, the more expensive the fish that live there.” The implication is that the tougher the environment, the greater the payoff if you can successfully see your way through it. China’s recruitment industry fits that bill, made choppy by significant growth in recent years that’s the direct result of growing unemployment in an economic slowdown after three decades of breakneck growth. That landscape is providing plenty of job applicants for recruitment services, even if these companies will only truly thrive when the broader economy picks up and companies step up their hiring again.

The latest financial report from Kanzhun Ltd. (BZ.US; 2076.HK), operator of China’s biggest online recruitment platform, Boss Zhipin, was sending signals that such an economic recovery might be just around the corner.

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