Starbucks shares received the equivalent of a triple shot espresso jolt when the company named Brian Niccol to spearhead a rebound last August. Ten months on, the caffeine buzz is fading amid growing signs that a turnaround of its core US business will take longer and be trickier than initially thought.
去年8月任命布赖恩•尼科尔(Brian Niccol)负责重振公司业务时,星巴克(Starbucks)股价曾迎来相当于三倍浓缩咖啡的强劲提振。10个月过去了,咖啡因的效果正在慢慢消退,越来越多的迹象表明,星巴克核心的美国业务要想实现复苏可能比最初预期的更耗时,也更复杂。
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