This article only represents the author's own views.
After two difficult years of soul searching, restaurant operator Jiumaojiu International Holdings Ltd. (9922.HK) is finally showing some positive results with its new recipe for success. And after reaching a milestone with a return to same-store sales growth for its signature Tai Er chain this year, the company is now trying to replicate the model with some of its smaller chains, according to a second-quarter business update released on Friday.
The Tai Er chain maintained its recent momentum in the latest quarter, including 6.1% same-store sales growth – a metric that only turned positive this year after a double-digit decline in 2025. Trends for the chain’s other major metrics were also generally positive, including spending per customer and table turnover. The same wasn’t true for its other brands, which continued to sag and could be next in line for much-needed overhauls.