After a highly anticipated buildup over more than a year, Yalla Group (YALA.US) began to deliver on its promise of moving beyond its legacy businesses into a new initiative for serious gamers in a bid to jumpstart its growth. While its total revenue slipped slightly in the second quarter, the company posted double-digit growth in its game services, where it is banking on new mid- and hardcore titles to take it beyond its traditional strength in casual games. That boost, combined with rising users and strong margins, suggest Yalla’s new products are revving up as a second growth engine.
作者：余特莉、阳歌，本文仅代表作者观点。
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