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Virtual reality start-ups pin hopes on Apple to lure back funding

Frenzy over iPhone maker’s longed-for launch of mixed reality headset has reached ‘fever pitch’

Virtual reality start-ups have pinned their hopes on Apple’s longed-for release of a mixed reality headset becoming a catalyst for a rebound in industry funding.

Anticipation is growing that the iPhone maker will host at its annual developer conference on Monday its biggest hardware launch since the iPad in 2010. The headset, with a likely price tag of about $3,000, is expected to combine augmented reality, which conjures up digital images into the real world, and virtual reality, which immerses users into a game-like realm.

“Code new worlds,” reads Apple’s website for Monday’s event, which many interpret as a reference to a new computing platform.

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