The World Health Organization has classified aspartame, an artificial sweetener commonly found in carbonated drinks, as “possibly carcinogenic”, elevating the risk of a consumer backlash for beverage giants such as PepsiCo and Coca-Cola.
The global health body said the revised classification was based on limited evidence and that its recommendation that people restrict their daily intake to no more than 40mg per kg of body weight — or between 9 and 14 cans of a typically sized soft drink — was unchanged.
However, any scientific uncertainty over whether artificially sweetened food and drink is healthy is a risk for consumer goods companies under pressure to reduce sugar levels in products and overhaul their unhealthy image.
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