
Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a more calculated approach. Artificial intelligence promises to be a valuable creativity-enhancing tool in the advertising industry. It can help design, target and place ads too.
唐•德雷珀(Don Draper)给新手广告文案撰写人的建议是:思考、忘记并等待灵感降临。《广告狂人》(Mad Men)一代之后的继任者们有一种更精心安排的方法。在广告业,人工智能有望成为提升创意的重要工具。它还能帮助设计、定位和投放广告。
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