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Advertising agencies should survive AI-driven disruption
Lex专栏:广告代理公司在AI带来的颠覆中求生

Tumultuous change creates risks and opportunities for incumbents in the industry
广告代理公司大举押注AI是正确的。AI引发的变革既带来了风险,也创造了机遇。
WPP, which has been hit by cost cutting by its tech clients, expects AI to support top line growth

Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a more calculated approach. Artificial intelligence promises to be a valuable creativity-enhancing tool in the advertising industry. It can help design, target and place ads too.

唐•德雷珀(Don Draper)给新手广告文案撰写人的建议是:思考、忘记并等待灵感降临。《广告狂人》(Mad Men)一代之后的继任者们有一种更精心安排的方法。在广告业,人工智能有望成为提升创意的重要工具。它还能帮助设计、定位和投放广告。

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