Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a more calculated approach. Artificial intelligence promises to be a valuable creativity-enhancing tool in the advertising industry. It can help design, target and place ads too.
The ad industry is braced for far-reaching changes. Mark Read, head of London-listed WPP, reckons the sector will be the most disrupted of any industry. AI is set to be as transformative as the internet was 30 years ago, he told investors at a recent Capital Markets Day.
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