They used to say the British didn’t complain. We were known for our sense of reserve. But the apparent death of customer service in the UK has moved the national conversation on from talking about the weather. Today, we’re more likely to bond over our gripes with banks, energy companies, online delivery firms, airlines, car insurers, retailers, dodgy broadband providers, the taxman . . . Everyone, it seems, has a problem that urgently needs resolving.
If you have received very poor levels of service from any of the above, your gateway to obtaining redress will almost certainly involve interacting with a digital chatbot or automated phone line that fails to recognise your accent.
It: “What are you trying to do today?”
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