FT商学院

For European carmakers, EVs are a Catch-22
进退两难的欧洲车企会如何推进电动汽车?

The uncertain move towards electrification coupled with a slump in sales overall pose investment problems
电气化的不确定性,加上整体销售的下滑,带来了投资问题。

That European carmakers were going to struggle with the transition to electric vehicles was a given. New, native EV entrants such as Tesla and BYD were always likely to make inroads, leading to share losses for traditional incumbents. The bad news is that a delayed transition is not proving any easier to navigate. 

欧洲汽车制造商在向电动汽车转型的过程中会遇到困难是可以预料的。特斯拉(Tesla)和比亚迪(BYD)等新的原生电动汽车制造商虎视眈眈,导致传统汽车制造商的市场份额下降。坏消息是,推迟转型并不会变得更容易。

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