Global airlines have raced to develop a series of increasingly lavish perks — from bottomless caviar to onboard art galleries — to tempt high spenders into premium cabins while other improvements remain grounded.
The race to improve in-flight “soft products” is taking place as supply chain disruption across the aerospace industry has generated long waits for carriers seeking to deploy game-changing new seats or planes.
Qatar Airways has started offering caviar, typically a preserve of the highest spenders in first class, to its business class customers on some routes. It will launch high-speed WiFi powered by Elon Musk’s Starlink technology next week. Meanwhile, Taiwan’s China Airlines this year partnered with a three-star Michelin restaurant to offer an in-flight tasting menu.