商业快报

Starbucks turns to Sharpies, mugs and a price freeze to stem traffic slide
星巴克将采取多项措施阻止客流量下滑

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots
星巴克新任首席执行官尼科尔承诺简化“过于复杂”的菜单,回归咖啡店的本源。

Ceramic mugs, the return of cups labelled by Sharpie pen and a menu price freeze were among plans detailed by Starbucks’ new chief executive on Wednesday as he attempts to stem a sharp decline in customer traffic.

周三,星巴克新任首席执行官详细介绍了陶瓷杯、恢复用夏比笔在杯子上写字以及冻结菜单价格等计划,试图阻止顾客流量的急剧下降。

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