For the average consumer goods giant, life is sadly lacking in spice. The pandemic-era bubble has dissipated, taking volume growth with it. Product prices have been raised about as far as consumers can stand. To deliver even halfway-decent sales growth, companies need to pour money into marketing — and keep wielding the axe even to maintain margins.
对于一般的消费品巨头来说，生活可悲地没滋没味。疫情时代的泡沫已经消散，把销量的增长也随之带走。产品价格已经涨到了消费者所能承受的极限。为了实现还算像样的销售增长，企业需要在营销上大笔投入，还需要不断削减成本以维持利润率。
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