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Sony Music says over 75,000 items removed in battle against AI deepfakes

Label uses scale of problem to argue against UK government’s proposed loosening of rules

Sony Music has revealed the scale of its battle with artificial intelligence fakes of its artists by saying it has taken down more than 75,000 examples of AI-generated material featuring its biggest stars, including Harry Styles.

The company, one of the three biggest labels in the music industry, gave the figure in a submission to a UK government consultation on copyright rules that Sony fears will worsen the damage to the music industry from AI.

Music executives say the detected fakes are probably only a fraction of the AI music fakes available online as teams working on the problem need to scour streaming services manually for them and demand their removal.

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