
Overawed European companies struggling to compete with domineering US rivals should draw inspiration from Airbus. Founded in 1970 through a mash-up of European aerospace interests, the ungainly multinational has become the industry’s most successful operator, drawing on the region’s strong research, design and manufacturing expertise.
面对强势的美国竞争对手,感到畏惧的欧洲公司应该从空客(Airbus)中汲取灵感。空客成立于1970年,由欧洲航空航天利益的整合而成,这个笨拙的跨国公司已经成为行业中最成功的运营者,依靠该地区强大的研究、设计和制造专业知识。
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