Overawed European companies struggling to compete with domineering US rivals should draw inspiration from Airbus. Founded in 1970 through a mash-up of European aerospace interests, the ungainly multinational has become the industry’s most successful operator, drawing on the region’s strong research, design and manufacturing expertise.
Last year, the European company sold 2.3 times more commercial passenger jets than its once-dominant American rival Boeing, which has been plagued by production problems. Can European tech companies copy its example?
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