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The rise of the AI influencer

Computer-generated profiles are gaining traction with brands but may pose a threat to real life endorsers

In an eight second TikTok video, American university student Tinsley sobs, red-eyed, and tells viewers the sorority house she hoped to join had rejected her.

“Oh sweetie. There’s a house that wants you so please continue!!!” one TikTok user responds to the video, which has nearly 150,000 views. “Don’t give up,” offers another. 

The words of consolation are misguided. Tinsley, who had garnered several hundred followers in a matter of days, is in fact a “100 per cent AI influencer”, according to her creator, Olivia Moore, a partner at Silicon Valley venture capital group, a16z.

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