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Fewer dolls and pencils: Donald Trump struggles to read the US’s cost of living crisis

President hit with blowback for branding affordability issues a ‘hoax’ while flaunting expensive White House renovations

Donald Trump in recent weeks has hosted a lavish Great Gatsby themed party at his Mar-a-Lago resort — complete with dancers spinning in giant cocktail glasses — touted his newly gilded toilet on social media and sped up entry for billionaires into the US.

Now the man who rode to the White House last year on a promise to fix America’s cost-of-living crisis is struggling to convince voters that he even thinks it is a real issue after dismissing it as a Democratic “hoax”.

It is a messaging problem for the populist Republican, whose approval ratings have ebbed as prices for basic needs such as groceries and rent have continued to rise since his return to office. 

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