Some of the largest data centre operators in the US are planning to go on the offensive with a lobbying blitz this year, as the sector rushes to stem the public backlash against the vast projects underpinning the AI boom.
The chief executives of Digital Realty, QTS and NTT Data warned this week that the sector had so far done a poor job at dealing with growing opposition over rising energy costs associated with the rollout of the tech.
Several companies are in discussions about joining forces to boost spending on targeted advertising and engagement with affected communities alongside lobbying lawmakers.
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