How much is one’s reputation worth? Celebrity businesses often fetch a premium over those run by regular folk. Kim Kardashian’s Skims shapewear brand probably owes about $1bn, or a fifth of its most recent valuation, to the founder’s personal cachet. Hailey Bieber — fashion model and wife of Justin — flogged her Rhode skincare brand to E.l.f for up to $1bn.
David and Victoria Beckham — at present engaged in a very public family rift with son Brooklyn Peltz Beckham — may be among those considering the question of what drives a celebrity brand’s value. They certainly have a lot at stake.
David’s DRJB Holdings, a media and marketing group, posted 2024 revenue of $92mn, according to Companies House filings. Last year will presumably have brought a jump thanks to publicity from the Netflix documentary Beckham, made by DRJB’s Studio 99. Victoria Beckham Holdings, which includes fashion and beauty brands, turned over £113mn.