In March, two of the co-founders of digital marketing agency Chaotic Good sat down for a live podcast recording with the music trade publication Billboard to discuss their company’s strategies for making songs go viral. Their approach, they explained, is designed to manipulate social media algorithms using thousands of fake accounts. They specialise in “trend simulation” — creating hundreds of posts, with tracks by their clients playing in the background, to manufacture the feeling that a song is everywhere.
今年3月，数字营销机构Chaotic Good的两位联合创始人与音乐行业刊物《公告牌》(Billboard)进行了一次现场播客录制，讨论他们让歌曲实现病毒式传播的策略。他们解释称，其方法是利用成千上万个虚假账号操纵社交媒体算法。他们专注于“趋势模拟”——批量制作数百条帖子，在背景播放客户的曲目，以营造这首歌无处不在的感觉。
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