The latest Super Mario movie released a month ago might generate up to $1bn at the box office after sending the eponymous plumber and his friends into space. But even the demonstrated strength of some of the world’s best-known intellectual property has not been enough to save Nintendo’s stock price from crashing down to earth.
Since hitting a high last August, shares have sunk by about 45 per cent, as the global frenzy to build data centres pushes up the cost of the memory chips on which Nintendo relies to build its games consoles.
The chip price increases have led investors to think again about Nintendo’s profit margins and its ability to sell quite as many of its Switch 2 devices as it hoped after its launch last June.
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