FT商学院

Can AI save a company’s soul?

It is easy to imagine institutional memory lost to automation preserved in silicon — but there is one crucial difference
A humanoid robot raises its arm in front of a decorative backdrop

In a zeitgeisty moment this week, Kioxia, Japan’s biggest producer of Nand flash drives, swatted Toyota into third place among the country’s most valuable companies. Humbling for the car no longer in front, but not surprising. The future is memory, not mobility.

Well, that at least was the argument presented to me in the East Hall of Fooma 2026, one of the world’s largest food manufacturing trade shows: proudly flogging the “P” in ultra-processed foods and, this being the dystopia we inhabit, bursting to convince the world that an AI-empowered robot is a better hire than a grimy human.

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