Digital cameras are staging an unlikely sales revival for the first time since the advent of the iPhone as Gen Z consumers shun the ultra-processed perfection of smartphone photos.
Shipments of standalone cameras more than doubled in five years to $5.5bn in 2025, according to the Camera & Imaging Products Association, as young consumers snap up devices that often cost more than a smartphone.
Digital cameras are in the sweet spot of a retro boom among younger consumers. Many want to supercharge their social media with unique snaps while also finding refuge in distraction-free intentionality offered by standalone devices.
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