FT商学院

Airbnb: staying put

Home rental platform should continue to focus on the home breaks that made its name

Airbnb boss Brian Chesky is extremely fond of the word resilience. It popped up six times during an earnings call on Thursday — Airbnb’s first as a public company. A “resilient model” was one of the features highlighted in the company’s listing document too. Claims of corporate fortitude are clearly intended to ameliorate Airbnb’s record $4.6bn annual loss.

Closed borders and social distancing are still hammering the global travel industry. But a rise in local stays has helped Airbnb avoid a full wipeout. In the final three months of 2020, sales fell 22 per cent year over year to $859m. Expedia and Booking Holdings reported 60 per cent-plus declines in the same quarter. Airbnb’s heavy losses include $2.8bn in stock payments linked to its December listing, something that should not be repeated.

The good news is that the pandemic has imposed more order to a business that had been growing in all directions. Experiences, luxury stays, property design and flight booking plans have been put on the backburner. Marketing costs have been slashed. Meanwhile, the company’s revenue was equal to 14.2 per cent of gross bookings last year, up from 12.7 per cent in 2019.

您已阅读54%(1171字),剩余46%(1005字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×