In Japan, local companies enjoy a home team advantage that is one of the strongest in Asia. Multinationals have struggled to localise their businesses to Japanese tastes. Ecommerce has been an exception, with Amazon a notable success. That could now change.
在日本，本土企业享有主场优势，其本土团队已跻身亚洲最强之列。外来跨国公司一直在费力地实现业务本地化，以适应日本人的口味。电子商务领域是个例外：亚马逊(Amazon)在日本已经取得了显著成功。但现在这种情况可能也会改变了。
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