FT商学院

The power of putting yourself in someone else’s shoes
如何克服“知识的诅咒”?

The curse of knowledge describes how hard it is for a well-informed person to fully appreciate the depth of someone else’s ignorance
知识的诅咒描述了一个见多识广的人如何难以充分理解他人的无知程度。

I recently had the doubtful pleasure of self-administering a mail-order Covid test. It was a process that required simultaneously mastering the test itself, packing up the sample, and registering the procedure online. This administrative, logistical and medical triathlon would have been challenging at any time, much like applying for a driving licence while assembling an Ikea chair, parts of which I had to insert into various orifices.

最近,我有一个令人怀疑的乐趣,那就是自助完成一个邮购的新冠病毒测试。这需要同时掌握三个过程:测试本身、将样品包装好和在线注册程序。这种行政、后勤和医疗方面的铁人三项,在任何时候都会是一种挑战,就像在组装宜家椅子时申请驾驶执照一样:我必须在填写申请表格的同时,把椅子上的零件插入各种孔隙。

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