Nissan has announced a ¥2tn ($17.7bn) vehicle electrification plan in a bid to “democratise” battery-powered cars and assert its dominance over incumbent global automakers and newcomers such as Tesla.
Delivering a long-term strategy it dubbed Nissan Ambition 2030, the Japanese carmaker stopped short of predicting an end to its production of internal combustion engine vehicles — an announcement that some analysts had speculated could be imminent.
But the company set itself an electric vehicle sales target of 75 per cent of its European sales by fiscal year 2026 and 40 per cent of its sales in the US by 2030.
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