Svetlana Shapovaliants vividly remembers visiting the first Ikea store in Russia, shortly after it opened in 2000.
At the time, she and her husband were in their twenties and living in a “terrible” apartment on Ryazanskiy Prospekt in Moscow. She spent Rbs4,000 — “something like a third of my salary” — on a bunch of items including “some awful blue plates” that she still has.
Later, when the couple were able to buy their own house, they filled it completely with Ikea furniture in what she describes as a “Moscow-Paris-New York design”.
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